The tool is great for internet marketing specialists as well as any business owner who advertises their products and services via the web. By improving a site’s speed, it will be much more convenient to access and will save customers valuable time.

Google representatives contend that this is an especially good tool to boost SEO efforts. The Page Speed Online feature works by first allowing internet marketers enter their site URLs and then analyzing their sites’ web content. The tool will then make suggestions on how to improve the site’s overall performance.

“Reducing page load times can reduce bounce rates and increase conversion rates,” said Google.

Page Speed Online doesn’t score how fast a site is, but rather assesses how much room it has for improvement. The lower the score a site is given, the more it needs improvement.

In addition to measuring a site’s performance, mobile performance can also be tested by Page Speed Online.  This is a double advantage for SEO gurus that not only optimize their websites, but also participate in mobile marketing.

Smartphone marketing is expected to grow by 50 percent this year, meaning it is a must-have for all businesses who wish to attract more clients and increase their revenue.

Search engine optimization in the year 2011 is definitely not what it started out as. Gone are the days when just having adequate content was good enough to rank high across a search engine results page. Now-a-days, SEO efforts take a lot of time and careful planning.

Many companies opt to outsource their SEO campaigns while some try to tackle them on their own. Regardless of who runs the project, there are endless intricate details that play a part in how a site will rank. Having a good number of keywords is a start, but now, to stand out amongst competitors, businesses have to continually wow their audience and make themselves available through social media sites and other outlets.

According to some of the leading names in internet marketing research, site speed should be one of the top considerations when creating an SEO campaign.

With a solid SEO plan in place, businesses can quickly see a boom in the number of visitors to their sites as well as an increase in profits.

Has the Unthinkable Happened?

The giant company has recently conducted a sting operation against Microsoft’s search engine. Bing has been gaining much popularity lately with more and more people preferring using Bing as compared to other search engines.

No Denial from Bing

Google, in their released report, suggests that Microsoft’s Bing has been spying on them in order to copy their winning tactics. They went as far as saying it was like two students sitting in an examination hall with one trying to peek onto the other’s scantron multiple choice answer sheet while looking over their neighbor’s shoulders. Bing hasn’t retaliated pertaining to this accusation as yet. Internet marketing has to be mastered through innovation and Google declares copying is not the right way to do this.

There could be some Truth to This

They allege that Bing has been spying on what people search for using Google’s search engine. They are using the information pertaining to popular selections from the listing that Google offers to the user. This has been the secret behind Bing’s recent improved relevancy of listings. Google’s popularity is based on selecting websites that have undertaken SEO optimization to introduce relevant content and information that people need. This improves their authenticity as a business service provider and also increases the credibility of Google as a search engine. Bing has not denied any of these allegations as yet. After reading this, it does not sound like anything different than Coke would do to Pepsi for example and vice versa.

Someone did Their Homework

What makes Galaxy S such a hit among users is the fact that it has one of the most powerful processors on board, runs the best hand held device which has a friendly operating system (Android), and has the best display on the market. Mobile handsets are not any longer just calling and texting devices. They today need to act as GPS devices, game consoles, entertainment centers, and most of all, must be able to keep pace with the frequently changing operating system landscape. Galaxy S fits the bill perfectly.

It Just Does not Stop

One of the best features of Galaxy S is its accessibility towards applications. These mobile applications allow Internet marketing companies to push their ads to the users directly. For example, one of the most favorite applications among Galaxy S owners is Aldiko Ebook reader. Users can download millions of freely available books to their device. The application developer makes money by displaying relevant ads directly on the phone, a new rage in Internet marketing. Pundits believe that the next big platform for Internet marketing would be hand held devices, are you ready for it?

Google has hosted its online local business listing service which means that if you are not registered or listed to Google Local Business Listing, you may be losing our your business opportunity to your competitor who is listed in this local business listing.

Let us take an example of a service related business, say you want to search for a local electrical services around your area. You need to get an electrical fitting job done at a site and you want to know about all the plumbing services that are operational in and around your area. When you type in the plumbing services keywords in the search box of the search engine, it will show you the Google local business listings followed by the name of the city in the search. Not only this, it will also show you a mini Google map along with 10 URLs which will also have the phone numbers listed for each of the business. Google’s local business listings are becoming increasingly popular and more and more people are clicking on these links to get their work done.

It is also advantageous for you if your business is listed in the yellow pages because Google takes information from these yellow pages and other third party business directories to generate the local business listings.

Google also gives you an opportunity to make your own free listing online at http://www.google.com/local/add/splashPage?hl=en-US&gl=US or even to claim ownership of a listing, which already exists. Once you take ownership, you can update it with the latest information and keep it up-to-date for maximum business advantage. As it is with Google it loves to keep the site updated and keeps adding new features to the local listings. In some instances, it has also integrated the YouTube videos with its listings. This keeps the site attractive and ensures more and more people keep visiting repeatedly.

Registering with Google local business listing is simple, and it happens in just a few simple steps like logging in and registering in with Google Maps, adding a new business or claiming an existing business from a claim list, add details like address, phone number etc, validate the same and then submit it. Give your business the Google Local Business Center advantage today.

How does this work?

Let us take an example of a service related business, say plumbing. You need to get a plumbing job done at a site and you want to know about all the plumbing services that are operational in and around your area. When you type in the plumbing services keywords in the search box of the search engine, it will show you the Google local business listings followed by the name of the city in the search. Not only this, it will also show you a mini Google map along with 10 URLs which will also have the phone numbers listed for each of the business. Google’s local business listings are becoming increasingly popular and more and more people are clicking on these links to get their work done.

If your business is listed in the yellow pages then it will also work to your advantage as Google takes the information from these yellow pages and other third party business directories to generate the local business listings.

Once you take ownership, you can update it with the latest information and keep it up-to-date for maximum business advantage. As it is with Google it loves to keep the site updated and keeps adding new features to the local listings. In some instances, it has also integrated the YouTube videos with its listings. This keeps the site attractive and ensures more and more people keep visiting repeatedly.

Registering with Google local business listing is simple, and it happens in just a few simple steps like logging in and registering in with Google Maps, adding a new business or claiming an existing business from a claim list, add details like address, phone number etc, validate the same and then submit it. Easy and simple, and ensures that your business grows online with maximum clicks and greater visibility.

To make sure your google local business listing is at the top of the Google Map see Google Local Business Listing.

When someone goes to Google and types in for instance, lawyers in Miami, a local map comes up showing the local business listings of lawyers in the Miami area. Someone can get more specific and type in criminal lawyer Miami and the top ten criminal lawyer listings on Google’s Local Business Center come up. On the Google Local Business Center map are pinpoints showing the exact location of each of the listed businesses. Just because your business is listed does not mean you will appear on the Google local business listing first page. Your Google local business listing can be buried several pages back behind your competition. Having a company like DAMG to purposely position your local business listing on Google’s first page between letters A through J just to the right of the map will give you much greater visibility.

All businesses should take advantage of the Google Local Business Center because millions of people use Google every day to search for products and services that they are in need of. What better way to give your company front page exposure on Google then being listed between letters A and J on Google’s local map. Within your Google local business listing you can even add pictures of your business location, staff, or available products. Google maps rank businesses based mainly on relevance. It is an art and science to optimize your listing properly so you can get first page placement.

Google Local Business Center is a great marketing tool to get your business in front of more people. Google has found a great way to connect local businesses with local customers and by having a company like DAMG optimize your Google local business listing, your business can be highlighted over and above your competition. If you are looking for a way to advertise and market your business, don’t overlook Google’s Local Business Center. All businesses should claim their local business listing and working with a company like Digital Age Marketing Group can help you take full advantage of Google’s Local Business Center.