Internet Marketing

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Online marketing, also referred to as eMarketing or web marketing, comprises a wide array of methods and strategies to increase visibility, website traffic, and ultimately client conversions. Search Engine Optimization is arguably the most effective component of the bunch, as it offers some of the highest visibility due to the popularity of Google Search.

The Internet provides a unique space for marketing, offering lower costs for the distribution of information and media to a global audience. But successful web-based marketing comes only with careful planning, timely execution, persistent monitoring, and ongoing analysis and improvement on the results you achieve.

 

Therefore, before starting any Internet Marketing campaign, some crucial questions to consider are:

  1. Who is your target audience?
  2. What are the objectives of your website?
  3. What does a visitor expect from your site?
  4. What do you want the visitor to leave with?
  5. Why should a visitor return to your site?

Internet marketing is relatively inexpensive when comparing the cost against the potential reach to the target audience, which can be massive. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring tangible results quickly and efficiently.

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