Online reputation management of ORM as it is also called is all about the negative or positive publicity (or bashing) on the internet about a specific brand. There are millions of people using a wide range of products, sometimes they are happy after using the product and sometimes they are sad. Another thing that humans do is voice their thoughts through different media. It can be newspapers, flyers, emails and even through internet Blogging. Imagine you search for a particular product on the internet, as you really want to try it out after watching that jazzy advertisement on the TV. So you Google it the first link which comes up is that of the product website. However, a link right under it is the one that says all the bad things about the product, because some disgruntled and dissatisfied consumer used the stuff and did not find it worth the money. Would you still go ahead and make that online purchase? We doubt that. What has just happened here is that the reputation of that product has been tarnished online and a possible sale opportunity missed out by the company who manufactured it.
Online reputation management is not only brand specific, but also relates to your personal identity, your website, any article of blog which you have published, your professional identity to anything related to you. It is all there and it can happen to anyone. As long as we have a right to speak, we will keep expressing our views even more on the internet today, as it is the tool of the future.
There are various tools available online which can help you to manage your Online Reputation, some of them are Garlik, MonitorThis, Omgili, Joongel, TweetBeep just to name a few and each has its own use to manage different types of reputations ranging from personal to blog to professional. If you search the internet, you will be able to find a lot more stuff to suit your need.
ORM is an emerging market and there are various websites that can help you track your online reputation and provide you with a lot of data on your online reputation. In addition, it may be worth a mention here that there are various degrees of online reputation, like Excellent, Good, Bad and Ugly.
Online Reputation Management or ORM has affects both negative and positive. For brands, it can mean giving an insight about the good and bad side of the brand by creating a perception. For people it can mean improving your public relations or even tarnishing your image. At least it will make you aware of the situation and help you deal with it before any major setback.
There was an estimate in the year 2008 about ORM that the UK market for Online Reputation Management will grow at a rate of 30% at an estimated value of 60 million pounds. Now isn’t that reason enough to venture into ORM?
For professional online reputation management see Online Reputation Management.