SEARCH ENGINE OPTIMIZATION
Search Engine Optimization, or SEO for short, is the process of improving ranking position in the most commonly utilized Search Engines’ results. SEO is one of the most cost-effective forms of internet marketing available. How does SEO achieve what it promises? It’s a well known fact that almost 80% of Internet users search for products and services on the major search engines, with Google being at the forefront. Getting to the top of page 1 organically is literally the best thing you can possibly do to increase traffic to your website; countless case studies show this. In addition to providing leads and building your online brand, properly executed SEO delivers one of the highest conversion rates, turning online visitors into paying customers, at around 15%, give or take, across the board. Using Search Engine Optimization (SEO) you can significantly increase your online marketing ROI, decrease your marketing expenditures and simultaneously decrease your dependence on Pay Per Click programs like AdWords.
THERE ARE 3 TYPES OF SEO:
These are the so called white hat SEO, grey hat SEO and black hat SEO. White Hat SEO (also known as “Best Practices”) is the only type of SEO that is guaranteed not to get your website banned by the search engines. Most SEO specialists understand these ethics, but not all practitioners actually practice ethical SEO. White Hat is the ONLY type of Search Engine Optimization (SEO) that we do.
By incorporating a successful SEO strategy, your business can generate new revenue and grow to new levels. There are many metrics used by search engine algorithms to generate the search engine results pages (SERPS) and although successful SEO doesn’t happen overnight, by working with a specialized and knowledgeable SEO company such as ours, you should start to see results along with a positive return on your investment fairly quickly.
The first step is the choice of keywords, because in the SEO arena, keywords can make or break you. When choosing keywords for SEO, we focus on the ones that get the most searches AND are most relevant to your practice. These are called “niche keywords”. We then take the keywords and audit the content and structure of your website to implement the most effective SEO strategy possible. The result is a website that is easily accessible, user friendly, and most importantly highly visible with top ranked results on the major search engines. But our job isn’t done once we get you to the top of page 1. Maintaining the site’s position and pushing it to the #1 ranking result overall is always at the forefront of our minds when executing an SEO campaign. That takes a consistent effort and high level of expertise in itself.
Digital Age Marketing Group is always researching new SEO methods and techniques to keep your company ranking ahead of the competition. Our strategic and powerful SEO programs are available to companies in any industry in any location, but we specialize in optimizing sites for law firms, cosmetic surgeons, medical spas and cosmetic dentists.
By carefully planning and executing a variety of SEO techniques, we can give you the results you’re looking for. Let us be your own personal Internet Marketing department and we’ll develop a comprehensive campaign, giving you top page 1 rankings on the keywords that will work best for your business. Contact us to find out how SEO can benefit your business!