The world of search engine optimization is changing rapidly. Blink, and you may miss an important algorithm change or update that could impact your ranking and, consequently, your bottom line.
Because we understand the importance of keeping up to date with every development in the industry, here’s an overlook at the latest SEO news.
- Google Sets Deadline for HTTPS Deadline
Google announced that beginning July 2018, its browser Chrome would caution users if a site is insecure. A security warning may make visitors think twice before visiting your website, which may lead to an increase in bounce rates, affecting your ranking and traffic. Google compels webmasters to upgrade their platforms to HTTPS and ensure a secure and flawless browsing experience. So, if you haven’t already, then it’s high time to check out the set-up guide and get started.
- Google Partnered with WordPress to Deliver Better Mobile Experiences
Saying that Google shaped the digital space and how websites are designed would be an understatement. With a robust algorithm and promoting persistent SEO practices, the search engine giant ensures the creation of an ecosystem that focuses on providing internet users with helpful and relevant information. And, its quest is not over yet.
Google partnered with WordPress to improve performance and mobile experiences. More than that, the collaboration also focuses on bringing the platform up to the current web experience standards through technologies like Progressive Web Apps.
- Bing Introduces Sentiment Analysis
When it comes to SEO, most businesses focus on Google, forgetting that other search engines exist as well. Sure, Google may be the dominant player, but that doesn’t mean one should put all their eggs in the same basket.
Take Bing as an example, and its announcement that it will introduce sentiment analysis into their algorithm. This technology will enable the search engine to understand whether a piece of content is positive or negative and is expected to have a major impact on rankings.
Google is also exploring how to add sentiment analysis and provide internet users with different perspectives from multiple sources.
- Organic Search, Growing at a Fast Pace
A recent study found that organic search increased by 6% in the fourth quarter of 2017, the highest growth rate since 2017. By comparison, the growth of paid search dropped from 19% to just 8% during the same period.
Internet users want accurate, relevant responses to their search queries and, as the data suggests, websites have learned how to comply. That could only mean that the SEO space is getting increasingly difficult and competitive. You need all the help you can get.
Thankfully, you have a trusted partner in Digital Age Marketing Group. We’re always up with the latest changes in SEO and can help you optimize your website and bring targeted clients to your business.