News surfaced last week that stated that Facebook got one trillion page views in June, some dispute those facts, but what is undisputable is that social media, like Twitter, Facebook and Google+ are continuing to grow. The power to reach millions through social media also makes these pages important for internet marketing.
Teenagers still make up the largest group of social media users; almost 86 percent are using some form of social media. The largest growing group of Facebook users is college students.
Sixty-one percent of people ages 30 to 49 years old are the second largest group of social media users. They are an important demographic to target in internet marketing campaigns, they are still working and often have more disposable income than younger people and retirees.
Seniors and older Americans 50 and above are beginning to jump on the social media bandwagon. Forty-seven percent of people aged 50 to 64 are using these sites.
On social media, the sharing of content, videos, news articles, blogs or photos rose from 3.8 billion shares in 2010 to 7 billion this far in 2011. On Facebook, 75 percent of “Likes” come from advertisements.
Although, Facebook is one of the most popular social media sites, others like Google+ are growing. It’s hard to deny their power in reaching other people and staying connected. It is also a powerful tool for any internet marketing firm who wants to reach new consumers.