Let’s face it – Effectively leveraging Facebook, Twitter, Google +, Pinterest, etc. to increase your website traffic and ultimately your sales can be tricky. There are innumerable strategies you could try to incorporate, but the one we focus on primarily is this: Creating relevant, trending blog content every single week, and posting it not only on your site, but also on the top social network sites- yours, ours, everyone’s, and actually getting the content liked, tweeted, shared etc. by end users, creating consistent, organic links to your website that are tied to the very keywords you need to be atop page one of Google Searches.
We do this by writing a 500+ word original blog, centered on a news-trending, industry related topic. We post for you every week, embedding the keywords we’re targeting within the text of the blog, hyperlinking them to strategic pages, and then getting the blog in front of 50,000+ sets of eyes (fans/followers/friends etc.). This way, the blog gets shared, liked, retweeted, +1’d etc. Every time that happens, it’s a live, organic link posted on the social networks that goes back to your website, and the updated content (blog) that is tied to it, with the keywords embedded within the blog’s text.
We will post these articles on all of your social network pages, along with all of ours (Facebook, Twitter, Google +, LinkedIn, StumbleUpon, Pinterest, etc.). This is called content marketing, and typically we’re able to generate at least 40-50 likes, tweets, +1s, shares, etc. on each blog each week. Again, each of these likes/tweets etc. are actual links that build by the hundreds each month from the social sites, pointing to your keyword rich, updated blog on your website. Google gives ranking prominence to websites that consistently generate these types of links.
This takes time and effort obviously; it’s about consistent updates that are rich in researched, relevant content, that actually get liked, shared, +1’d, retweeted, etc. It’s important to do everything possible to outperform the websites and social pages that are vying for the few top positions on Google, and this is a key component in that effort.
Social Media Marketing
Google + – Google Plus is Google’s pet project in the world of social networking. With YouTube already under their belt, Google created Google Plus as a way to compete with Facebook in the social sphere. Much prominence is placed on links built to and from content posted on Google Plus.
Facebook – Facebook is the leader in the social network space, with over 1.23 billion users as of the end of 2014. Linking relevant, trending blog and video content here is a crucial component of any effective SEO and social media content marketing campaign.
Twitter – Twitter, unique in that all posts are limited to 140 characters, famously uses hashtags as their primary search tool. Getting your unique content tweeted, retweeted, favorited, etc., is all an integral part of what we here at Digital Age Marketing Group do.
Pinterest – Primarily a photo sharing site, Pinterest has emerged as a major player in terms of providing SEO juice. Every blog we create for your business will have a corresponding high resolution photo to share on Pinterest, where end users can “Pin” your content.
LinkedIn – The social network site for the business world, LinkedIn has carved out a very unique niche in the social network arena. There really is no social site comparable to them in terms of specialty and reach, and we here at DAMG use the platform in every SMO campaign we run.
YouTube – The leading video uploading and sharing site online, YouTube is owned by none other than Google themselves. All of our video optimization campaigns focus on clients’ YouTube pages, optimizing the videos themselves to appear on page 1 of Google search.