Pay per click (PPC), as how the name goes is simple to understand. You will be paid for every click on an advertisement published in your website or Blog. The payment will be made by the advertiser who gives you the ad to be placed in your website. There are pay per click search engines which do the mediator job of getting the ad banners of the business owners and giving it to the publishers to advertise them in their blogs or websites whatever they want on whichever part they want the advertisement to be placed in their web pages.
The search engines do that to get mediator and moderator commission in between these two group as they get a plenty of advertisements from a wide network of business owners who always want to expand the publicity for their product in wide range of locations. The publishers on the other hand get benefited by simply putting the ads in their websites or blogs relevant to their subject material of the webpage as they get paid for every click by any visitors entering their site. The business owners are not paying any rent for their product’s banners appearing in so many place of the World Wide Web for prolonged period but they do actually pay if and only if there is a click on their advertisement. So obviously they come forward happily to issue pay per click ads as many as they want to, so as to create top minded awareness for their products and services at a nominal cost.
But there is an another catch in the issue which arises here, that is if there were merely more no. of mere clicks received without any productive sale achieved then the owner is going to pay unnecessarily to the search engines for getting nothing. This is where effective pay per click management comes into place so as to achieve profitable results for the business owner by allowing only genuine clicks of the visitors who really want to find out the information provided for the products and services so that the probability of achieving the sale is increased and makes sense to the whole concept.
So to avoid cheaters misusing the concept and generating false clicks in the advertisements of their pages and getting paid for that, the search engines has strict strategies of effective monitoring, tracking I P addresses and control of these advertisements placed in various web pages so that they would rule out possible chances of fake clicks being generated. They do have strict policies of elimination and cancellation of all the payments of the cheaters if found out.
The concept of pay per click management being an emerging successful strategy of online marketing for the business owners, many firms do not know much about it. Even if they do have a slight idea about the concept, the distinction between usual search engine optimization tactics and the pay per click management strategies is not known very clearly to many.